About Us

From the Heart of the Diamond City to the World

Welcome to GoldiQ, where heritage meets modern luxury.

We are a premium jewelry brand rooted in Surat, India—globally renowned as "The Diamond City," where over 90% of the world's diamonds are cut and polished. Being at the source allows us to bring you something rare in today’s market: True Luxury at Honest Value.

Our Identity & Lineage

GoldiQ is the direct-to-consumer flagship brand of Prime Jewelry Co., a respected name in the diamond and jewelry manufacturing sector.

For years, Prime Jewelry Co. has operated behind the scenes, mastering the art of sourcing, cutting, and crafting for the B2B market. With GoldiQ, we step into the light to connect directly with you—the wearer. We eliminate the middlemen, the markups, and the complexity, delivering exquisite jewelry straight from our factory to your doorstep, anywhere in the world.

The Founder’s Vision

GoldiQ was founded by Mr. Sandip Bhatiya with a singular mission: To democratize luxury without compromising on quality.

"Jewelry is not just an accessory; it is an emotion. My vision for GoldiQ is to bridge the gap between Indian craftsmanship and the global consumer. By controlling every step—from sourcing the rough stone to the final setting—we ensure that every piece carrying the GoldiQ name is a masterpiece of purity and precision."

— Sandip Bhatiya, Founder & CEO

Why the World Chooses GoldiQ

We operate on a "Mine-to-Market" philosophy (Source se sidha aap tak).

  1. The Surat Advantage:Situated in Surat, we have priority access to the finest gemstones and diamonds before they travel to markets like Antwerp or New York. This location advantage translates directly into better quality and pricing for our customers.
  2. Uncompromising Quality:Every piece of jewelry is crafted in our state-of-the-art facility at Pragati Empire IT Park. Our artisans combine traditional hand-crafting techniques with modern technology to ensure a finish that meets international standards.
  3. Global Transparency:We believe trust is the ultimate luxury. Whether you are buying from the EU, the USA, or locally in India, our operations are fully compliant (IEC & GST registered), and our diamonds come with certified authenticity.

Our Promise

At GoldiQ, we don't just sell jewelry; we craft legacies intended to be cherished forever. When you unbox a GoldiQ piece, you are holding the dedication of Surat’s finest artisans and the assurance of Prime Jewelry Co.

Authentic. Timeless. Yours.